FOR INNOVATORS. FOR EVERYONE.

Shift Retail Lab at VCU provides an important space for student entrepreneurs to test their ideas through sales and customer feedback. The products and services at Shift vary from items that are ready to buy to ideas that need a little help. This is the magic of this alternative type of retail where customers take an active part in developing ideas into successful products and services ready to go out to market.

Each semester we have multiple opportunities for current VCU students, alumni, and community founders to test their products, services, and ideas on the shelf at Shift. This Spring we will have 4 rounds of "Shelfies" and all participants are required to attend a Shift Bootcamp where they will learn more about how to use the space. Each round will have a week of training and setup and 3 weeks on the shelf for customers to give feedback. See the schedule of opportunities for the Spring semester below and apply! Please fill out one application per team, idea, and/or product.

Round 1:
1/22 - 2/11
*required Bootcamp is on 1/22 from 10am-12pm

Round 2:
2/12 - 3/2
*required Bootcamp is on 2/12 from 12-2pm

Round 3:
3/3 - 4/1
*required Bootcamp is on 3/3 from 5-7pm

Round 4:
4/2 - 5/2
*required Bootcamp is on 4/2 from 1-3pm

Apply Now

WHAT’S ON THE SHELF AT SHIFT . . .

Browse current student work and give your insights!

 

Plant-based Jerky made from jackfruit.

Team

Julien Reininger

Product Type

Physical Product

Development Stage

Minimum Viable Product

Schools/Programs Represented

VCU da Vinci Center for Innovation

Master of Product Innovation

Jacked! Jackfruit Jerky

Ingredient-conscious lip care products to empower self-expression in the best and cleanest way possible: through the lips. No full face of makeup necessary.

Team

Briana Williams

Product Type

Physical Product

Development Stage

Ready for Market

Schools/Programs Represented

Community Founder

Jackson Ward Collective Member

LipLoveLine

HOW TO SHIFT . . .

UPCOMING EVENTS

Design Jam: Redesigning Retail Spaces

February 5 (10am-2pm)

Register

Shift Design Jam

Shift Retail Lab is brought to you by the VCU da Vinci Center for Innovation. Construction of Shift Retail Lab is made possible thanks to a partnership with Mark Hourigan and Hourigan Group. Branding created by students from VCU Brandcenter.