Altria

Altria

The team was tasked with evaluating smart packaging concepts.

Student Team

  • Harrison Brooks (Engineering, Mechanical Engineering)
  • Stacey Champagne (Arts, Graphic Design)
  • Cassandra Colling (Arts, Communication Arts)
  • Greg Donnelly (Business, Marketing)
  • Stephanie Emmons (Arts, Kinetic Imaging)
  • Jacob Huber (Business, Marketing)

Faculty Advisor

  • Dr. Vamsi Yadavalli, Assistant Professor, Department of Chemical and Life Science

Dominion

The team was given a concept for a new maintenance tool. The team examined the commercial environment, considered various designs, and prototyped the most opportunistic design.

Student Team

  • Stephen Callender (Arts, Sculpture)
  • Ellie Holliday (Engineering, Computer Science Engineering)
  • Tucker Matthews (Engineering, Mechanical Engineering)
  • Trey Newell (Business, Marketing)
  • Lacy Spott (Engineering, Biomedical Engineering)
  • Kyle Vernon (Business, Real Estate)

Faculty Advisor

  • Dr. Vennie Filippas, Associate Professor of Electrical and Computer Engineering

Pfizer Consumer Healthcare

The team was tasked with identifying key insights and needs surrounding a Pfizer product. Based on these insights, the team designed product, packaging, point-of-purchase, and/or other promotion solutions.

Student Team

  • Eric Hogarth (Engineering, Mechanical Engineering)
  • Monica Janelli (Arts, Communication Arts)
  • Margaret Karles (Humanities & Sciences, Creative Advertising)
  • Nick Matthews (Business, Marketing)
  • Bhavya Vendra (Engineering, Biomedical Engineering)
  • Yanci Wu (Arts, Graphic Design)

Faculty Advisor

  • Allison Schumacher, Instructor, Department of Graphic Design

united_group

United Group

The team examined a line of chairs currently offered by the company, identified opportunities for improving this line, considered various chair designs, and prototyped the most opportunistic chair design(s).

Student Team

  • Kenzel Hill (Business, Finance & Economics)
  • Bryce Melton (Engineering, Mechanical Engineering)
  • Amanda Ortman (Arts, Sculpture)
  • Paul Phau (Engineering, Mechanical)
  • Natalie Sympson (Engineering, Biomedical)

Faculty Advisor

  • Dr. Brian Brown, Associate Professor, Department of Marketing
  • Dr. Mayoor Mohan, Assistant Professor, Department of Marketing