The team was tasked with augmenting and addressing
certain issues pertaining to a garment made by DuPont.

Student Team

  • Will Buchanan (Engineering, Mechanical)
  • Catherine Gellatly (Arts, Craft & Material Studies)
  • Ben Holmes (Business, Marketing)
  • Josiah Ickes (Business, Entrepreneurship)
  • Marshall Roach (Arts, Graphic Design)
  • Sergio Salinas (Engineering, Mechanical)

Faculty Advisor

  • Dr. Vamsi Yadavalli, Assistant Professor of Chemical Engineering

Pfizer Consumer Healthcare

The team was tasked with identifying key insights and needs surrounding a Pfizer product. Based on these insights, the team designed product packaging, point-of-purchase, and/or other promotion solutions.

Student Team

  • Pamela Dinarte (Business, Business Administration & Management)
  • Caitlin Druid (Arts, Fashion Merchandising & Business, Accounting)
  • Larry Hancock (Business, Entrepreneurship)
  • Matt Schell (Engineering, Mechanical)
  • Pauline Singleton (Business, Marketing)
  • Virginia Wood (Arts, Painting & Printmaking)

Faculty Advisor

  • Dr. Frank Franzak, Associate Professor of Marketing


Virginia Commonwealth University

The team developed a commercialization plan, including communication materials and an exhibition, for a new magnetic material/technology being developed at VCU.

Student Team

  • Shadeed Drakeford (Engineering, Chemical)
  • Monina Ingle (Arts, Interior Design)
  • Art Huffman (Business, Marketing)
  • Anne Lantz (Arts, Kinetic Imaging)
  • Rania Tiari (Business, Marketing)
  • Benjamin White (Engineering, Mechanical / Entertainment Design & Technology)

Faculty Advisor

  • Dr. Chip Minor, Associate Professor of Management