Dupont

Dupont

The team will be asked to design a trade-show exhibit that demonstrates the superior attributes of one of DuPont’s products.

Student Team

  • Azam Malik (Business, Marketing)
  • Shanice Morris (Humanities & Sciences, Economics)
  • George Pottanat (Humanities & Sciences, Applied Mathematics)
  • Elliot Roth (Engineering, Biomedical)
  • Shelby Thompson (Arts, Graphic Design)
  • Milgo Yonis (Arts, Graphic Design)

Faculty Advisor

  • Dr. Frank Franzak, Associate Professor, Department of Marketing

Kimberly-Clark

The team will asked to evaluate an existing product and recommend improvements to gain a competitiveness edge and grow market share.

Student Team

  • Meredith, Argenzio (Arts, Interior Design)
  • John Cannady (Business, Economics)
  • Maricarl Hidalgo (Engineering, Chemical & Life Science)
  • Ling Huang (Business, Marketing)
  • Fahd Rzihan (Engineering, Biomedical)
  • Jeff Yang (Arts, Graphic Design)

Faculty Advisor

  • Mr. Frank Gulla, Assistant Professor, Department of Mechanical and Nuclear Engineering

Pfizer Consumer Healthcare

The team will identify key insights and needs surrounding a Pfizer product. Based on these insights, the team will design product, packaging, point-of-purchase, and/or other promotion solutions.

Student Team

  • Brian Armstrong (Humanities & Sciences, Criminal Justice)
  • Swetha Gavirneni (Arts, Graphic Design)
  • Matt Klein (Arts, Graphic Design)
  • Muktadir Rahman (Engineering, Mechanical)
  • Celeste Ross (Business, Marketing)
  • Sammy Santosh (Business, Marketing)

Faculty Advisor

  • Dr. Mayoor Mohan, Assistant Professor, Department of Marketing

TKL

TKL Product Corporation

The team will examine the company’s line of guitar boxes and devise new box concepts and other ways to improve and spur innovation.

Student Team

  • Harding Coughter (Arts, Graphic Design)
  • Danica Garner (Arts, Fashion Merchandising)
  • Dylan Glenn (Arts, Graphic Design)
  • Matt Hill (Engineering, Computer Science)
  • Tess Kennedy (Business, Marketing)

Faculty Advisor

  • Mr. Stephen Alcorn, Assistant Professor, Department of Communication Arts