The team will be given a medical packaging challenge.  Work will include designing applications and packaging solutions, analyzing the business environment and business opportunities, and possibly conducting customer studies.

Student Team

  • Jeffery Adams (Business, Business Administration & International Management)
  • John Le (Humanities & Sciences, Mass Communications)
  • Kelsey Mangham (Engineering, Chemical)
  • Flora Russell (Business, Marketing & Brand Management)
  • Caleb Walker (Business, Marketing & Brand Management)

Faculty Advisor

  • Dr. Frank Franzak, Associate Professor, Department of Marketing

Team Facilitators

  • Swetha Gavirneni, Masters of Product Innovation

Pfizer Consumer Healthcare

Identify key insights and needs surrounding a Pfizer product.  Based on these insights, design product, packaging, point-of-purchase, and/or other promotion solutions.

Student Team

  • Sameer Atrash (Humanities & Sciences, Biology)
  • Chelsea Gebbs (Engineering, Biomedical)
  • Brendan Hood (Business, Marketing)
  • Jon Jafari (Business, Marketing & Supply Chain Management)
  • Linn Oedegaard (Business, Management)
  • Eric Salmon (Business, Marketing)

snagajob logo


Evaluate and augment an existing software system that helps college students find part-time work.

Student Team

  • Keilan Creech (Business, Marketing)
  • Rachel Hoffman (Business, Marketing)
  • Conner Jennings (Business, Marketing)
  • Nick Tabino (University College, Interdisciplinary Studies)
  • Anthony Tran (Business, Information Systems)

Team Facilitators

  • Natalie Sympson, Masters of Product Innovation


Conceive, design, and possibly prototype a mobile facility to help the YMCA reach all parts of the Richmond metropolitan area.

Student Team

  • Emma Scarvey (Arts, Communication Arts)
  • Manon Shankle (Humanities & Sciences, Urban Studies)
  • Subhendu Singha (Business, Business Administration & Management)
  • Erin Warner (Arts, Craft & Material Studies)
  • Sara Wissinger (Business, Marketing & Brand Management)

Team Facilitators

  • Bryce Melton, Masters of Product Innovation
  • Milgo Yonis, Masters of Product Innovation