Altria

Altria:

Develop a business plan and brand identity for a new product in the food and beverage industry.

Student Team

  • Danica Abarquez (Business, Marketing & Arts, Theatre)
  • Taryn Annis (Arts, Graphic Design)
  • David Barritt (Business, Marketing)
  • Michael Musatow (Humanities & Sciences, Mass Communications)
  • Emma Taggart (Arts, Communication Arts)

Faculty Advisor

  • Dr. Mayoor Mohan, Assistant Professor, Marketing

Team Facilitator

  • James Frederick, Masters of Product Innovation

CarmaxLogo

Carmax:

Develop a vehicle recommendation solution that will help customers discover the right car.

Student Team

  • Hannah Browning (Humanities & Sciences, Math)
  • Omar Ijaz (Business, Marketing)
  • Maryam Kaymanesh (Arts, Communication Arts)
  • Sravya Ravva (Business, Human Resources Management)
  • Ashley Saunders (Business, Information Systems)
  • Deanna Tolley (Arts, Graphic Design)

Faculty Advisor

  • Lemuria Carter, Chair, Information Systems

Team Facilitator

  • Alex Ucci, Masters of Product Innovation

National Multiple Sclerosis:

Develop methods or tools to help inspire increased physical activity in MS patients.

Student Team

  • Rachel Adamos (Business, Human Resources Management)
  • Thomas Ryan Beaver (Engineering, Mechanical)
  • Emily Berkley (Arts, Communication Arts)
  • Kyra Felton (Arts, Graphic Design)
  • Tobi Nguyen (Arts, Sculpture)
  • David Richardson (Business, Supply Chain Management)

Faculty Advisor

  • Frank Gulla, Assistant Professor, Mechanical & Nuclear Engineering

Team Facilitator

  • Natalie Sympson, Masters of Product Innovation

Pfizer Consumer Healthcare:

Explore solutions to help mom when kids get sick.

Student Team

  • Andrew Frawley (Business, Marketing)
  • Clarisse Gaillard (Arts, Graphic Design)
  • Brandon Geib (Arts, Graphic Design)
  • Keiana King (Business, Marketing)
  • Sean O’Toole (Humanities & Sciences, Psychology)
  • Sergei Villamera (Business, Marketing)

Faculty Advisor

  • Lloyd Young, Adjunct Faculty, da Vinci Center

Team Facilitator

  • David Zak Saul, Masters of Product Innovation
SMV_Logo

Science Museum of Virginia:

Develop an engaging mobile off-site experience to use across the Commonwealth of Virginia.

Student Team

  • Michael Couchman (Arts, Graphic Design)
  • Denajia Lowery (Business, Marketing)
  • Roberta Miranda (Business, Marketing)
  • Shelby Patton (Arts, Painting & Printmaking)
  • Ethan Pope (Arts, Graphic Design)
  • Katiana Slaton (Engineering, Mechanical)

Faculty Advisor

  • Somiah Lattimore, Director of VCU Innovate, LLP, da Vinci Center

Team Facilitator

  • Bryce Melton, Masters of Product Innovation