Upcoming Events
Make & Mingle with University College
Open Hours start Aug. 19
Monday through Wednesday from 12-3pm
Shift Retail Lab | 1235 W Broad Street
Curious about what the new University College is all about?
Join us at Shift Retail Lab for hands-on activities, casual convos, and a fun way to meet other students and staff. No RSVP needed—just drop in when you can!
Prototyping Workshop with Shift Magazine
Sept. 2, 1 - 2 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Help Us Create the Next Edition of the Shift Magazine! In this session, you’ll practice sketching, storyboarding, and low-fidelity building as we co-create concepts for the 4th edition of Shift Magazine. Along the way, you’ll discover how prototyping can help you test ideas sooner, gather useful input, and make better design decisions.
Design Thinking with Cael Parker
Sept. 22, 12 - 1:30 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Design Thinking for Your Career, Community, and Beyond! Join us for a hands-on workshop open to VCU students, professionals, and community changemakers. In a world that’s constantly evolving, skills like empathy, collaboration, and adaptability matter more than ever.
Feedback Friday
Sept. 26, 4 - 6 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Feedback Friday is a dynamic round table where your voice shapes the future of student entrepreneurship. Bring your curiosity, questions, and your vote for people’s choice award! From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all!
Feedback Friday
Oct. 17, 4 - 6 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
Feedback Friday is a dynamic round table where your voice shapes the future of student entrepreneurship. Bring your curiosity, questions, and your vote for people’s choice award! From ready-to-buy items to concepts in need of refinement, Shift is where ideas evolve with real-world feedback. Open to all!
Demo Day at Feedback Friday
Nov. 14, 4 - 7 pm
SHIFT Retail Lab
1235 West Broad Street
Richmond, VA 23220
United States
VCU Demo Days is a bi-annual pitch competition held each fall and spring semester at Shift Retail Lab's Feedback Friday events. Participants have the opportunity to deliver investor-style pitches and compete for seed funding and support. All friends, family, and community members are welcome to attend and cheer on the pitches. Following the pitches, everyone is invited to stay for an awards ceremony and networking session.
Design Thinking Workshops
Unleash your creative potential by mastering the principles of design thinking. There is an increasing emphasis on skills such as problem-solving, adaptability, and empathy to current as well as future job roles. Through this immersive workshop, participants will be introduced to the six foundational steps in the design thinking process: defining How Might We challenges, seeking extremes, creating options, selecting ideas, prototyping, and feedback.
There are two ways to our Design Thinking workshops:
1. At your own pace
Take this asynchronous workshop on the practice of human-centered thinking. Delivered by the Executive Director of the VCU da Vinci Center for Innovation, this experience gives participants the opportunity to actively engage in their learning.
Enroll in our asynchronous workshop >>
2. Our live workshops
Program participants are encouraged to have their cameras on to increase participation and engagement. To access the session, participants register to a workshop below and you will receive a zoom to join:
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