On an abstract logo on a background with text,

SHIFT Retail Lab named winner

The next generation of entrepreneurs won’t be stuck in the classroom.
Virginia Commonwealth University reimagines entrepreneurship training with its Shift Retail Lab, a winner of 2023’s Innovation By Design Awards.

Read the full article


We empower students to learn their own way. 

The da Vinci Center for Innovation is prototyping the future of higher education through cross-disciplinary academic, experiential, and experimental learning opportunities designed for creative thinkers and doers from a wide range of backgrounds. While students in our programs may come with design, engineering, psychology, business, and even social sciences and the arts, they all share common traits of unconventional thinking, a track record of producing highly creative work, and a collaborative and optimistic spirit. 

Learn more about the da Vinci Center


Inside the Mind of a da Vinci Student


We believe that innovative solutions are born out of a deep sense of empathy towards the people they are designed for.


Being able to communicate is one of the most essential skills in life and can take a lifetime to master.


One of our favorite parts of collaboration is that it brings people together. Also, it’s always nice to have a team!

Design Thinking

Design thinking is more than a process, it is a human-centered mindset that can be applied in virtually any situation.

VCU da Vinci Center, classrooms

How can I engage with da Vinci Center?

Events & Info Sessions

Join our students and staff to learn more about da Vinci!

Learn More

Graduate Degrees

Our graduate programs leverage tools from entrepreneurship, intrapreneurship, design thinking, and innovation.

Learn more

Undergraduate Certificates

An undergraduate certificate is our version of a minor. These courses are meant to broaden skills in a specific area of interest in addition to a major.

Learn More

Academic Classes

The da Vinci Center for Innovation offers courses for ALL students at VCU, all levels of experience are welcome.

Learn More

Asynchronous Micro-Credentials

Complete our micro-credential courses to earn Credly badges and share on your LinkedIn profile!

Learn more

Corporate & Continuing Education

The da Vinci Center for Innovation offers highly customizable workshops for corporate, community, and campus partners.

Learn More

Shift Retail Lab

Shift Retail Lab

Check out a new space the da Vinci Center has built for student innovators and entrepreneurs! Shift Retail Lab, has been selected as an honorable mention in the Urban Design category as part of the 2022 World Changing Ideas Awards for Fast Company. 

Watch Video


All of our spaces support both digital and analog design practices including computers, multipurpose classrooms and rooms, a prototyping workshop, and retail space. We aim to provide our students with all of the tools and toys necessary to stay creative and curious.

Check out our spaces

Latest News