Open Classes
Are you curious about how product innovation works? Want to learn entrepreneurial skills? Whether you’re interested in developing ideas or want to advance your career in an organization, our courses will help you turn your ideas into action. The courses listed below are open to any students at VCU, all levels of experience are welcome.
Taking these courses does not automatically enroll you in our certificate or degree programs. If you are interested in earning one of these be sure to see the information about applying to our undergraduate and graduate programs.
Details about specific meeting times and locations can be found in the registration system (eServices).
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Undergraduate Courses:
da Vinci Center courses are listed in eServices under INNO, VNTR or HCDN prefixes, as noted below.
Spring Classes
Adobe Photoshop, Illustrator & Indesign
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to apply design thinking discovery methods to the creation of digital prototypes for web and mobile applications using Figma. Students will apply basic design principles to projects, explore visual communication methods, utilize the Adobe CC programs to wireframe, build personas, journey maps, and design effective webpage and mobile prototypes for clients.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Adobe Photoshop, Illustrator & Indesign
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to design digital prototypes and marketing materials specifically with Adobe Photoshop, Illustrator, and InDesign. Students will apply basic design principles to projects, explore visual communication methods, and utilize the Adobe CC programs to edit photos, create logos, make simple illustrations, and design page layouts.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Adobe Rush & Premiere Pro
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to apply storytelling and design methods to the creation of digital video for web communications using Adobe Rush. Students will apply storytelling and design principles to projects, explore visual communication methods, and utilize Adobe Rush to storyboard, capture video, apply audio, edit, scale footage, manipulate timelines, and export to produce high quality digital video projects for dissemination on the web.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
AI & You: Personal Implications of ChatGPT
Instructor: Jason Vest
This course is designed to be your entry point into the transformative potential of Generative AI (GAI) by experimenting with how this emerging technology can enhance your work life and life life. AI for Work & Life is practical and guided by everyday scenarios, ensuring you not only understand AI's real-world potential but also gain the hands-on experiences needed to apply it directly to your own life, whether you’re at the office or at home.
In this course, we will use GAI to do the “impossible,” enhance creativity, be more productive and efficient, make data-driven decisions & achieve a healthier work-life balance
Whether you're just casually interested in AI, looking for a new skill that sets you apart from the crowd, or looking for ways to introduce more balance and enjoyment into your life, this course will help you work smarter and live better.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Designing Your Life
Instructor: Mary-Chris Escobar, M.Ed
Design-thinking is particularly useful in tackling big, thorny, questions that don’t have one right answer. Questions like-- what should I do next in life? This course provides you with an overview of the design-thinking process and gives you a framework and tools to help you design your way forward through your graduate studies and beyond. We’ll work together as a community of peers and mentors to help each other discover our next best steps through assigned readings, personal reflections, and in-class exercises. Open to all graduate students from any program.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Funding Your Startup
Instructor: Briana Williams, MS
This course provides an overview of the financial resources and options available to entrepreneurs seeking to launch and grow their startup businesses or products. Students will gain a comprehensive understanding of crowdfunding, business loans, capital raising, angel investors, venture capital, and other funding avenues. Through case studies, guest lectures, and practical exercises, students will develop the knowledge and skills necessary to make informed financial decisions for their startups.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Human-Centered Design Methods
Instructor: Jordan Childs, MS
(NOTE: Open to all students, but has a prerequisite of HCDN 351): This course explores human-centered design methods and an experiential client interaction. Students will be challenged to develop, utilize and assess several ways of knowing and thinking about how to effectively contextualize, formulate, conduct, analyze and disseminate the results derived from particular engagements with human-centered design and their processes in the context of research and design.
Innovation Intersection: Industry and Entrepreneurship
Instructor: Todd Waldo
Open to all students and it’s approved as a General Education course. This course will explore the intersection of industries of innovation and entrepreneurship in the social world we live in. This course will operate as part speaker series, part podcast and part group dialog. Topics include, but are not limited to, innovation in education, systemic exclusion and discrimination, ecosystem building, innovation in health care, equity, access, and funding. It can be found in the course listing under daVinci!
Introduction to Arts and Design Principles
Instructor: Shannon Eastwood, MPI
Introduces arts and design principles to students from non-arts disciplines.
Introduction to Business Principles
Instructor: April Palmer
Introduces business fundamentals to students from non-business disciplines. Particular focus will be concepts and issues in contemporary business.
Introduction to Engineering and Technology Principles
Instructor: Dr. Correll Moore, PhD
Introduces engineering and technology fundamentals to students from non-engineering disciplines. Particular focus is the engineering problem-solving process as applied to open-ended problems. Students will be introduced to the different types of engineering, examine engineering and technology issues and apply the engineering problem-solving process.
Intro Global Coding for Data
Instructor: Allison Schumacher, MFA
With big data sets being gathered across industries, data analysts possessing coding skills commonly used for analytics are in higher demand than ever before. Companies everywhere need data professionals who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world.
Students will learn how to wrangle, visualize and analyze massive data sets using SQL and Python. To further develop their ability to succeed in the workforce, students will participate in group activities requiring collaboration and communication, and experience realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from organizations like MOMA, Doordash, and YouTube as they learn to apply both technical and inter-cultural skills and articulate their learnings to a potential employer. More info located at https://www.globaltech.vcu.edu/
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Coding for Web
Instructor: Allison Schumacher, MFA
With more and more aspects of daily life shifting online, web developers are in increasingly high demand. Companies everywhere need developers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to build dynamic mobile and web experiences for users from around the world, using industry-standard best practices. Students also learn cultural web application nuances relevant to developing web applications that are welcomed and accessible by all users. Students participate in group activities requiring collaboration and communication, engage in frequent personal reflection, and complete realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from companies like Uber, Google, and 1800-flowers as they learn to apply technical and inter-cultural skills to various situations and articulate skills to a potential employer. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Data Analytics
Instructor: Allison Schumacher, MFA
Data is a key component of the modern economy, and is dominating decision-making across all sectors. Companies, governments, and non-profits alike need data analysts who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our inter-connected, tech-driven world. Throughout the program students will develop the ability to collaborate on technical challenges in a diverse business environment and grapple with real-world case studies featuring international organizations. Students will analyze data using Excel, and present culturally-relevant visual data stories using Tableau. Students can expect to work hands-on projects from companies like Netflix, Spotify and the United Nations as they learn to apply skills to real-world situations. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Digital Marketing
Instructor: Allison Schumacher, MFA
Digital marketers are positioned to set the tone for how we shop, connect and share ideas across the globe. Companies everywhere need marketers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the digital and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to use Shopify, the leading global ecommerce platform for small businesses. Students will each build their own online ecommerce store. Then, students learn how to acquire customers for their online store using key social media channels and search tools such as Google, TikTok, and Instagram. Students can expect to work hands-on with companies like Bumble, Zillow and Noz Sunscreen as they learn cultural and geographical best practices related to ecommerce and digital marketing. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Human-Centered Design
Instructor: Joe Ruiz, MBA & MS
This course explores the human-centered design paradigm from a broad perspective. Students are exposed to human-centered design thinking and experiential client activities. Topics include human-centered design principles, methodologies, user research, data collection and assessment, inspiration, ideation, and implementation phases, and critical- and creative-thinking models. If students choose to apply to the Innovate Living/Learning program this class counts toward that certificate. Listed under Human-Centered Design in the course listing.
Intro to Innovation & Venture Creation
Instructor: Tyrone Frye, MPI
Perfect for students who are interested in product development/design and/or entrepreneurship. INNO 200 is the introductory class for the da Vinci Center certificates in Venture Creation and Product Innovation and it is a great way for students to explore these topics, as well as other topics such as creativity and human-centered design. It can be found in the course listing under daVinci and it’s approved as an Experiential Fine Arts course for H&S students!
Software for Social Good
Instructor: William Benton
Software for Social Good (SSG) is a multi unit VIP (see http://vip.vcu.edu) offering students from a variety of majors practical experience with problem discovery and solution ideation. The primary goal of the SSG VIP is to research, prototype, and deliver product-oriented data analytics solutions tailored to unique client needs.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
UX / UI (User Experience / User Interface)
Instructor: Andrew Indelicato, MFA & MPI
Develop accessible, efficient and enlightened experiences between human and technology, through contemporary and real world practices and projects. Covers design and development methods, information architecture, usability, development processes and interface design.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Venture Creation Skills
Instructor: William Benton, Ph.D
Students are introduced to and apply various skills important for real venture creation. A multidisciplinary orientation and approach are emphasized throughout the course. Great for students who have an idea for a business they want to start or a product they want to launch. This course counts toward da Vinci Center's Venture Creation certificate and is also a great option for students in need of a 300 level elective!
Summer Classes
Global Technology Experience (GTX) Data Analytics
Instructor: Allison Schumacher, MFA
Data is a key component of the modern economy, and is dominating decision-making across all sectors. Companies, governments, and non-profits alike need data analysts who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our inter-connected, tech-driven world. Throughout the program students will develop the ability to collaborate on technical challenges in a diverse business environment and grapple with real-world case studies featuring international organizations. Students will analyze data using Excel, and present culturally-relevant visual data stories using Tableau. Students can expect to work hands-on projects from companies like Netflix, Spotify and the United Nations as they learn to apply skills to real-world situations. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Global Technology Experience (GTX) Digital Marketing
Instructor: Allison Schumacher, MFA
Digital marketers are positioned to set the tone for how we shop, connect and share ideas across the globe. Companies everywhere need marketers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the digital and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to use Shopify, the leading global ecommerce platform for small businesses. Students will each build their own online ecommerce store. Then, students learn how to acquire customers for their online store using key social media channels and search tools such as Google, TikTok, and Instagram. Students can expect to work hands-on with companies like Bumble, Zillow and Noz Sunscreen as they learn cultural and geographical best practices related to ecommerce and digital marketing. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
AI & You: Personal Implications of ChatGPT
Instructor: Jason Vest
This course is designed to be your entry point into the transformative potential of Generative AI (GAI) by experimenting with how this emerging technology can enhance your work life and life life. AI for Work & Life is practical and guided by everyday scenarios, ensuring you not only understand AI's real-world potential but also gain the hands-on experiences needed to apply it directly to your own life, whether you’re at the office or at home.
In this course, we will use GAI to do the “impossible,” enhance creativity, be more productive and efficient, make data-driven decisions & achieve a healthier work-life balance
Whether you're just casually interested in AI, looking for a new skill that sets you apart from the crowd, or looking for ways to introduce more balance and enjoyment into your life, this course will help you work smarter and live better.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Global Technology Experience (GTX) Coding for Data
Instructor: Allison Schumacher, MFA
With big data sets being gathered across industries, data analysts possessing coding skills commonly used for analytics are in higher demand than ever before. Companies everywhere need data professionals who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world.
Students will learn how to wrangle, visualize and analyze massive data sets using SQL and Python. To further develop their ability to succeed in the workforce, students will participate in group activities requiring collaboration and communication, and experience realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from organizations like MOMA, Doordash, and YouTube as they learn to apply both technical and inter-cultural skills and articulate their learnings to a potential employer. More info located at https://www.globaltech.vcu.edu/
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Global Technology Experience (GTX) Coding for Web
Instructor: Allison Schumacher, MFA
With more and more aspects of daily life shifting online, web developers are in increasingly high demand. Companies everywhere need developers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to build dynamic mobile and web experiences for users from around the world, using industry-standard best practices. Students also learn cultural web application nuances relevant to developing web applications that are welcomed and accessible by all users. Students participate in group activities requiring collaboration and communication, engage in frequent personal reflection, and complete realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from companies like Uber, Google, and 1800-flowers as they learn to apply technical and inter-cultural skills to various situations and articulate skills to a potential employer. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Human-Centered Sales
Instructor: April Palmer
This dynamic course empowers participants to harness the power of design thinking to architect innovative sales journeys that captivate clients and drive unparalleled revenue growth. Through a comprehensive exploration of sales methodologies, roles, and cutting-edge practices, participants will gain the skills and knowledge needed to revolutionize sales operations and achieve exceptional results.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Fall Classes
Adobe Photoshop, Illustrator & Indesign
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to apply design thinking discovery methods to the creation of digital prototypes for web and mobile applications using Figma. Students will apply basic design principles to projects, explore visual communication methods, utilize the Adobe CC programs to wireframe, build personas, journey maps, and design effective webpage and mobile prototypes for clients.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Adobe Photoshop, Illustrator & Indesign
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to design digital prototypes and marketing materials specifically with Adobe Photoshop, Illustrator, and InDesign. Students will apply basic design principles to projects, explore visual communication methods, and utilize the Adobe CC programs to edit photos, create logos, make simple illustrations, and design page layouts.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Adobe Rush & Premiere Pro
Instructor: Andrew Indelicato, MFA & MPI
A project based course, students will learn about design principles, tools, and develop digital literacy skills using the Adobe CC suite of tools. This course will focus on how to apply storytelling and design methods to the creation of digital video for web communications using Adobe Rush. Students will apply storytelling and design principles to projects, explore visual communication methods, and utilize Adobe Rush to storyboard, capture video, apply audio, edit, scale footage, manipulate timelines, and export to produce high quality digital video projects for dissemination on the web.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
AI & You: Personal Implications of ChatGPT
Instructor: Jason Vest
This course is designed to be your entry point into the transformative potential of Generative AI (GAI) by experimenting with how this emerging technology can enhance your work life and life life. AI for Work & Life is practical and guided by everyday scenarios, ensuring you not only understand AI's real-world potential but also gain the hands-on experiences needed to apply it directly to your own life, whether you’re at the office or at home.
In this course, we will use GAI to do the “impossible,” enhance creativity, be more productive and efficient, make data-driven decisions & achieve a healthier work-life balance
Whether you're just casually interested in AI, looking for a new skill that sets you apart from the crowd, or looking for ways to introduce more balance and enjoyment into your life, this course will help you work smarter and live better.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Designing Your Life
Instructor: Mary-Chris Escobar, M.Ed
Design-thinking is particularly useful in tackling big, thorny, questions that don’t have one right answer. Questions like-- what should I do next in life? This course provides you with an overview of the design-thinking process and gives you a framework and tools to help you design your way forward through your graduate studies and beyond. We’ll work together as a community of peers and mentors to help each other discover our next best steps through assigned readings, personal reflections, and in-class exercises. Open to all graduate students from any program.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
How to Get a Job: Personal Branding and Networking
Instructor: April Palmer
Learn how to build and leverage your social network in order to develop authentic relationships with others, increasing your visibility and connections with folx who can help advance your career aspirations. This course will primarily focus on LinkedIn best practices, theoretical perspectives, and methodology and requires engagement with your LinkedIn network for approximately 30 minutes each day.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Human-centered Design Through Service Learning
Instructor: Jordan Childs
(Prerequisites: HCDN 351, HCDN 352) This course allows students to engage in an experiential nonprofit client scenario working through human-centered design methods that solve a community need specific to social innovation. This semester students will work with The Little Ram Pantries project on product development and planning. The Little Ram Pantries project seeks to make the Ram Pantry more visible by deploying miniature pantry boxes around the campus. The project’s two goals are to a) mitigate student food insecurity by increasing the number of students using the emergency food, and b) increase visibility of the Ram Pantry around campus to lower the stigma surrounding its use. VCU is the first school to deploy a program like this to mitigate student food insecurity.
Innovation Intersection: Industry and Entrepreneurship
Instructor: Todd Waldo
Open to all students and it’s approved as a General Education course. This course will explore the intersection of industries of innovation and entrepreneurship in the social world we live in. This course will operate as part speaker series, part podcast and part group dialog. Topics include, but are not limited to, innovation in education, systemic exclusion and discrimination, ecosystem building, innovation in health care, equity, access, and funding. It can be found in the course listing under daVinci!
Introduction to Arts and Design Principles
Instructor: Shannon Eastwood, MPI
Introduces arts and design principles to students from non-arts disciplines.
Introduction to Engineering and Technology Principles
Instructor: Dr. Correll Moore, PhD
Introduces engineering and technology fundamentals to students from non-engineering disciplines. Particular focus is the engineering problem-solving process as applied to open-ended problems. Students will be introduced to the different types of engineering, examine engineering and technology issues and apply the engineering problem-solving process.
Intro Global Coding for Data
Instructor: Allison Schumacher, MFA
With big data sets being gathered across industries, data analysts possessing coding skills commonly used for analytics are in higher demand than ever before. Companies everywhere need data professionals who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world.
Students will learn how to wrangle, visualize and analyze massive data sets using SQL and Python. To further develop their ability to succeed in the workforce, students will participate in group activities requiring collaboration and communication, and experience realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from organizations like MOMA, Doordash, and YouTube as they learn to apply both technical and inter-cultural skills and articulate their learnings to a potential employer. More info located at https://www.globaltech.vcu.edu/
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Coding for Web
Instructor: Allison Schumacher, MFA
With more and more aspects of daily life shifting online, web developers are in increasingly high demand. Companies everywhere need developers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to build dynamic mobile and web experiences for users from around the world, using industry-standard best practices. Students also learn cultural web application nuances relevant to developing web applications that are welcomed and accessible by all users. Students participate in group activities requiring collaboration and communication, engage in frequent personal reflection, and complete realistic virtual reality simulations of workplace interactions. Students can expect to work hands-on on projects from companies like Uber, Google, and 1800-flowers as they learn to apply technical and inter-cultural skills to various situations and articulate skills to a potential employer. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Data Analytics
Instructor: Allison Schumacher, MFA
Data is a key component of the modern economy, and is dominating decision-making across all sectors. Companies, governments, and non-profits alike need data analysts who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the technical and inter-cultural skills needed to succeed in our inter-connected, tech-driven world. Throughout the program students will develop the ability to collaborate on technical challenges in a diverse business environment and grapple with real-world case studies featuring international organizations. Students will analyze data using Excel, and present culturally-relevant visual data stories using Tableau. Students can expect to work hands-on projects from companies like Netflix, Spotify and the United Nations as they learn to apply skills to real-world situations. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Global Digital Marketing
Instructor: Allison Schumacher, MFA
Digital marketers are positioned to set the tone for how we shop, connect and share ideas across the globe. Companies everywhere need marketers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the digital and inter-cultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to use Shopify, the leading global ecommerce platform for small businesses. Students will each build their own online ecommerce store. Then, students learn how to acquire customers for their online store using key social media channels and search tools such as Google, TikTok, and Instagram. Students can expect to work hands-on with companies like Bumble, Zillow and Noz Sunscreen as they learn cultural and geographical best practices related to ecommerce and digital marketing. More info located at https://www.globaltech.vcu.edu/.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Human-Centered Design
Instructor: Joe Ruiz, MBA & MS
This course explores the human-centered design paradigm from a broad perspective. Students are exposed to human-centered design thinking and experiential client activities. Topics include human-centered design principles, methodologies, user research, data collection and assessment, inspiration, ideation, and implementation phases, and critical- and creative-thinking models. If students choose to apply to the Innovate Living/Learning program this class counts toward that certificate. Listed under Human-Centered Design in the course listing.
Intro to Innovation & Venture Creation
Instructor: Tyrone Frye, MPI
Perfect for students who are interested in product development/design and/or entrepreneurship. INNO 200 is the introductory class for the da Vinci Center certificates in Venture Creation and Product Innovation and it is a great way for students to explore these topics, as well as other topics such as creativity and human-centered design. It can be found in the course listing under daVinci and it’s approved as an Experiential Fine Arts course for H&S students!
Shift Magazine
Instructors:
KT Schaeffer, VCU Brandcenter
Lloyd Young, VCU da Vinci Center
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.
By the end of this course, students will have created an issue of Shift Magazine and planned a launch party to introduce the issue to the VCU and Richmond community. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.
Shift Retail Lab has been selected as winner in the Learning category as a part of the 2023 Innovation by Design Awards for Fast Company. Shift was also named as an honorable mention in the Urban Design category as part of the 2022 World Changing Ideas Awards for Fast Company.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Software for Social Good
Instructor: William Benton
Software for Social Good (SSG) is a multi unit VIP (see http://vip.vcu.edu) offering students from a variety of majors practical experience with problem discovery and solution ideation. The primary goal of the SSG VIP is to research, prototype, and deliver product-oriented data analytics solutions tailored to unique client needs.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
UX / UI (User Experience / User Interface)
Instructor: Andrew Indelicato, MFA & MPI
Develop accessible, efficient and enlightened experiences between human and technology, through contemporary and real world practices and projects. Covers design and development methods, information architecture, usability, development processes and interface design.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Venture Creation Skills
Instructor: William Benton, Ph.D
Students are introduced to and apply various skills important for real venture creation. A multidisciplinary orientation and approach are emphasized throughout the course. Great for students who have an idea for a business they want to start or a product they want to launch. This course counts toward da Vinci Center's Venture Creation certificate and is also a great option for students in need of a 300 level elective!
Graduate Courses:
Spring Classes
Becoming an Entrepreneur
Instructor: TBA
This course takes a practitioner’s perspective on the organizations, practices, and cultures of contemporary entrepreneurship and innovation. While we will learn about the history and organization of new, high impact ventures, we do so in order to facilitate student venture development. Entrepreneurship education often deals with mindsets, business plans, and opportunity recognition techniques. This course explains these things through a focus on individual venture development.
Crafting Your Brand Story
Instructor: Briana Williams, MPI
Join this immersive course to master the art of brand storytelling for building a thriving startup or launching an irresistible product. Explore captivating principles, create a strong brand foundation, and craft a compelling narrative that resonates with your audience. Real-life case studies and interactive exercises will fuel your creativity. Learn from industry experts in thrilling guest lectures, gaining real-world insights into brand communications. Ignite your passion, embrace the magic of storytelling, and create an unforgettable brand that charts your path to greatness! Enroll now for an adventure that shapes your future!
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Designing the Future of Health
Instructor: Manjari Kumarappan, Ph.D & Garret Westlake, Ph.D
Are you passionate about ensuring healthcare access for all? Join our course in human-centered healthcare design. Gain expertise in understanding stakeholder needs, addressing challenges, and crafting innovative solutions wielding the latest technologies. It's not just for designers; it's open to doctors, nurses, patients, advocates, and more. Enroll now to transform healthcare and make a difference.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Designing Your Life
Instructor: Mary-Chris Escobar, M.Ed
Design-thinking is particularly useful in tackling big, thorny, questions that don’t have one right answer. Questions like-- what should I do next in life? This course provides you with an overview of the design-thinking process and gives you a framework and tools to help you design your way forward through your graduate studies and beyond. We’ll work together as a community of peers and mentors to help each other discover our next best steps through assigned readings, personal reflections, and in-class exercises. Open to all graduate students from any program.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Funding Your Startup
Instructor: Briana Williams, MS
This course provides an overview of the financial resources and options available to entrepreneurs seeking to launch and grow their startup businesses or products. Students will gain a comprehensive understanding of crowdfunding, business loans, capital raising, angel investors, venture capital, and other funding avenues. Through case studies, guest lectures, and practical exercises, students will develop the knowledge and skills necessary to make informed financial decisions for their startups.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Innovation, Design Thinking & Change Management
Instructor: Gopakumar Nair
Innovation, design thinking, and change management are critical skills across disciplines and are part of a larger collection of 21st-century skills that benefit individuals and organizations. Get an introduction to these concepts, actively participate in real-world innovation projects and earn internationally recognized certifications in design thinking and change management.
UX / UI (User Experience / User Interface)
Instructor: Andrew Indelicato, MFA & MPI
Develop accessible, efficient and enlightened experiences between human and technology, through contemporary and real world practices and projects. Covers design and development methods, information architecture, usability, development processes and interface design.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Summer Classes
AI & You: Personal Implications of ChatGPT
Instructor: Jason Vest
This course is designed to be your entry point into the transformative potential of Generative AI (GAI) by experimenting with how this emerging technology can enhance your work life and life life. AI for Work & Life is practical and guided by everyday scenarios, ensuring you not only understand AI's real-world potential but also gain the hands-on experiences needed to apply it directly to your own life, whether you’re at the office or at home.
In this course, we will use GAI to do the “impossible,” enhance creativity, be more productive and efficient, make data-driven decisions & achieve a healthier work-life balance
Whether you're just casually interested in AI, looking for a new skill that sets you apart from the crowd, or looking for ways to introduce more balance and enjoyment into your life, this course will help you work smarter and live better.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
How to Prototype Your Ideas
Instructor: Vincent Vu
Are you looking to learn how to turn a product idea into a tangible prototype? Prototyping is an essential step in product development as it helps you test and refine your ideas before investing significant resources. This course will teach you the foundation processes for building a functional prototype using various tools and techniques. The course will start with an overview of the prototyping process, including the different types of prototypes and their importance in product development. We will discuss the benefits of prototyping, such as reducing the risk of failure, improving the user experience, and the most cost-effective way to build and test your prototype. Next, we will dive into the steps to build functional prototypes for concepts you or your classmates bring to the course. Whether you are a beginner or have experience in prototyping, this course will equip you with the skills and knowledge to build a functional prototype for your product.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Human-Centered Sales
Instructor: April Palmer
This dynamic course empowers participants to harness the power of design thinking to architect innovative sales journeys that captivate clients and drive unparalleled revenue growth. Through a comprehensive exploration of sales methodologies, roles, and cutting-edge practices, participants will gain the skills and knowledge needed to revolutionize sales operations and achieve exceptional results.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Innovation, Design Thinking & Change Management
Instructor: Gopakumar Nair
Innovation, design thinking, and change management are critical skills across disciplines and are part of a larger collection of 21st-century skills that benefit individuals and organizations. Get an introduction to these concepts, actively participate in real-world innovation projects and earn internationally recognized certifications in design thinking and change management.
IP for Startups
Instructor: TBD
Learn how startups use Intellectual Property to compete against corporate giants and to protect your inventions and creative work—now and in the future—from an experienced intellectual property attorney. The mantra of this course is to Empower. Protect. Compete. Fund.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
User Research for Product Innovation
Instructor: Noel van Aartrijk
Get into the heads and hearts of consumers by combining people skills, analysis and strategic thinking methods. Students will learn how to effectively research consumers using primary/secondary research and qualitative methods. Learn techniques and tools to tell other people's stories and connect them to great solutions.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
UX / UI (User Experience / User Interface)
Instructor: Erin Brooks
Going from an idea to an app or website is an exciting and collaborative journey. In this course, we’ll explore the power of user-centered design and design thinking methodology in an agile software development process. We’ll learn how to evaluate designs to identify potential opportunities, plan and prioritize feature development, and strategize on how to improve digital experiences based on user feedback and behavior analytics.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Fall Classes
Crafting Your Brand Story
Instructor: Briana Williams, MPI
Join this immersive course to master the art of brand storytelling for building a thriving startup or launching an irresistible product. Explore captivating principles, create a strong brand foundation, and craft a compelling narrative that resonates with your audience. Real-life case studies and interactive exercises will fuel your creativity. Learn from industry experts in thrilling guest lectures, gaining real-world insights into brand communications. Ignite your passion, embrace the magic of storytelling, and create an unforgettable brand that charts your path to greatness! Enroll now for an adventure that shapes your future!
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Designing Your Life
Instructor: Mary-Chris Escobar, M.Ed
Design-thinking is particularly useful in tackling big, thorny, questions that don’t have one right answer. Questions like-- what should I do next in life? This course provides you with an overview of the design-thinking process and gives you a framework and tools to help you design your way forward through your graduate studies and beyond. We’ll work together as a community of peers and mentors to help each other discover our next best steps through assigned readings, personal reflections, and in-class exercises. Open to all graduate students from any program.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
How to Get a Job: Personal Branding and Networking
Instructor: April Palmer
Learn how to build and leverage your social network in order to develop authentic relationships with others, increasing your visibility and connections with folx who can help advance your career aspirations. This course will primarily focus on LinkedIn best practices, theoretical perspectives, and methodology and requires engagement with your LinkedIn network for approximately 30 minutes each day.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).
Intro to Innovation, Design Thinking & Change Management
Instructor: Gopakumar Nair
Innovation, design thinking, and change management are critical skills across disciplines and are part of a larger collection of 21st-century skills that benefit individuals and organizations. Get an introduction to these concepts, actively participate in real-world innovation projects and earn internationally recognized certifications in design thinking and change management.
Shift Magazine
Instructors:
KT Schaeffer, VCU Brandcenter
Lloyd Young, VCU da Vinci Center
This course is a cross-disciplinary, project-based course where students will build on the foundational principles and practices of visual design by directly applying their skills to create a magazine for Shift Retail Lab. All students will experiment in constructing content through design thinking, graphic design, branding, photography, copywriting, communications, and event planning.
By the end of this course, students will have created the first issue of Shift Magazine and planned a launch party to introduce the issue to the VCU and Richmond community. Students can expect to achieve beginning to intermediate technical competency in Adobe InDesign through online instruction modules, assignments, and instructor support. All students will be given remote access to an Adobe Creative Cloud license while enrolled.
Shift Retail Lab has been selected as winner in the Learning category as a part of the 2023 Innovation by Design Awards for Fast Company. Shift was also named as an honorable mention in the Urban Design category as part of the 2022 World Changing Ideas Awards for Fast Company.
*Please note: you can register for multiple “Topics” courses (INNO 491, 591, 691) but will need an override to do so if they have the same course number (example: registering for: two sections of INNO 491). Please email Mary-Chris Escobar for assistance with this (escobarmc@vcu.edu).